Polaris of MN promises to revive Indian

Forbes had a nice article recently on Polaris and their effort to revive the Indian brand with all new models this year.  Here is a snippet:

“The new Indian is being engineered from scratch, with new frames and new engines, as well as a handful of classic Indian styling cues, such as the war bonnet, the valanced fender and the engine’s exposed push rods. “Think of how Chevrolet took the ’68 Camaro and brought it forward to 2010 when it was relaunched,” said Steve Menneto, vice president of motorcycles at Polaris. “It was a modern car, with all the technology, electronics and quality, without losing the brand heritage.””

Its too bad they are actually made in Iowa, but I look forward to see how this Minnesota company innovates this legendary brand.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: